As anyone who has launched a product or service can tell you, finding a good brand name for their precious new creation is not straightforward. (The only thing more fraught, perhaps, is logo design.) Sometimes it’s a process of expansive ideation followed by analytic synthesis; sometimes it seems to happen in a flash. Most often,Keep reading “Why Rebus Ink is called Rebus Ink”
Author: David Szanto
Publishing is about making things public
We here at Rebus are often asked what it is we do, both as individuals and as an organization. Sometimes, depending on the context, we find ourselves stretching to find the right combination of words—non-profit, web-based platforms, tools for academics, digital texts, collaboration. A common perception is that Rebus is a publisher, given that weKeep reading “Publishing is about making things public”
Opening up LGBTQ discourse with a compelling textbook project
During June, some parts of the world recognize Pride Month, celebrating sexuality and gender diversity, as well as the importance of individual self-expression. In other parts of the world, however, governments and societies have moved to limit rights, protections, and respect for people who do not identify as heteronormative. Being open about identity is notKeep reading “Opening up LGBTQ discourse with a compelling textbook project”
Opening Up a Can of… Marketing
What might it mean to do ‘open marketing’? Would it involve being anti-strategic? Foregrounding mechanisms to opt out and ignore messaging? Making advertising and promotional materials that can be reused and repurposed? Demonstrating clarity, accessibility, and absolute truth on Twitter? Said another way, does open twist the objectives of marketing, or does it elicit newKeep reading “Opening Up a Can of… Marketing”